During the recent financial crisis, corporates were confronted with deteriorating demand for their products and services and low liquidity. Performance was under pressure, resulting in weakened financial positions. This led to many companies restructuring, repositioning and refinancing their corporate debt to turn around the business and recover eroding confidence among stakeholders. In such times of corporate or financial distress, companies need to explain their actions to stakeholders in a proactive and timely way.
Strong leadership and clear, consistent messaging is critical to avoid boards getting drawn into the turmoil of negative media attention and spiralling out of control. Internal and external communication should also be closely aligned.
We advise clients on the content, tone of voice and timing of messages. We monitor media sentiment and advise on managing the company’s public image and reputation within the financial markets. Such projects require thorough preparation, flexibility and a perfectly timed rollout.